CarGo Rentals

This start-up is the Vrbo of roof box and bike rack rentals and had already put a lot of thought into what they wanted to incorporate into their logo: 

• Show a roof box 

• Represent a vehicle

• Bright color to pop-off the black roof boxes

• Orientation to “face forward” on left and right side of boxes

Wanting to keep the logo as clean as possible, I worked with how much or little of a vehicle needed to be represented while clearly showing what the company is about. While the full roof box option was considered, the vehicle silhouette with an orange box was the final selection. 

​

Renters are encouraged post photos post photos of their vehicles on vacation with the CarGo rentals to show where they have traveled.