What started as a COVID-19 hobby quickly turned into a business that needed a logo identity and, of course, an ice cream truck. The only criteria were to use of her favorite Tiffany Blue color and a preference of a script font. For the initial design phase, I took inspiration from the 1930’s and 40’s and included a few more contemporary concepts that played off the word “bite”. 

 

Once the logo was selected, we discussed the truck graphics and the need to explain to potential customers what makes Nice Bite unique. Together we developed the top three items that made her ice cream unique: Locally Sourced, Micro Batch, and Simple Ingredients. From that I presented the tagline of “Experience a different kind of ice cream” to work with the three unique attributes and tease the product to consumers.